Dondis Basic Elements - Web Design

SCALE: http://www.sparklingmilk.com/

Sparkling Milk does a really good job emulating scale in their web design. The way the cups and the words are arranged, it looks as if "want" and the smaller cup are in the distance because of the use of scale. They also add a blur over the word and the pictures to create a depth of field. They utilize that blur to imitate shallow depth of field similar to photography. The size of the larger cup relative to the smaller cup differs in scale that the illusion it leaves us with is depth.

COLOR: http://thisispopa.com/

Red is a primary color and having this website mainly in such a candy red calls out for attention. The contrast they use by choosing black and white as their secondary colors for the sight keep the site readable and simple enough that the colors do not clash with each other, but instead, complement the bright red. Red is a very attention grabbing color that serves a good purpose for this website because they are advertising a product that I'm sure the company wants a great deal of attention for.

MOVEMENT: http://themeforest.net/item/studio8-a-creative-minimalist-wordpress-theme/full_screen_preview/691657

This is a theme that can be applied to a wordpress site. The gives the implication of movement because the photo they use stretches throughout the entire page and the photo itself implies movement. The shot of the man throwing his head back implies some sort of spinning or body movement as if it was a still shot from a film. Not only does this site imply movement, but it contains 5 different full bleed photos that act as a slideshow that slides in from the right. The slideshow action buttons have arrows that imply movement will happen when those buttons are clicked which does its job because its implied movement actually shows the next slide coming in from the right.