The designer of this sign failed completely. The proximity or the kerning between the letters are too tight that it is completely misinterpreted. The size of the store name is incredibly large in proportion to the blue rectangle surrounding it. It creates a huge stress on the words which has completely turned against the store and gave it a whole new meaning. Had the font been smaller and modified in its composition, the rectangle bigger, and the kerning looser, this could work because it would give the designer more space negative space that he could utilize, along with good typography, to create the right amount of stresses by possibly making one of the words bigger, such as mega.
Project Red works with a large amount of companies to raise money for Aids in Africa. This is an ad for their partnership with Nike. Visually, the main subject, which is the man holding up the red laces in a pattern to create Africa, is composed in the rule of thirds for visual interest. This also frees up the left side for text. There is negative space on the bottom left, below the text, to emphasize the rule of thirds composition as well as make it easier on the audience to comprehend the simple, yet abstract message it is sending with the use of laces for nike's representation and Project Red's aids message with the use of the color red and the Africa shape.
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