Movement & Motion

Logos tend to imply movement. Often they can be implied through stills and/or have versions where the movement is shown to create the still logo. For example, Malabar Studio Creativo is a still logo, but still implies movement. The bottles that are in different colors imply a circular motion using the technique of overlapping. The way they overlap in a circular manner create depth as well. The motion it creates starts from the yellow bottle and move clockwise towards the green bottle placed in the front of the rest of the bottles. It creates a continuous movement and if animated, can easily be imagined to move as such. As simple as the logo is, it succeeded in creating interest through implied motion. It is not at all static and the different hues used to overlap each other create somewhat of a gradient effect that helps to imply the movement as well.

Infographics often imply motion through the way it is designed to guide the viewers' eyes like a map. This infographic in particular implies movement in the same way using a couple techniques. There is depth in the infographic that creates a staircase effect. The depth implies motion that as you move from left to right, you gradually move up in dimension. The shadows used to the left of each section adds to the depth and dimension of the staircases. Another technique implemented for movement adds to the staircase effect through relative size. Adding to the depth, the size of the bars get larger as it moves to the right implying that the bars on the right are closer to me than the bars on the left. The implied motion in this infographic is the staircase effect created where an imagine person could literally walk from the left side and gradually get closer as they move to the right, being that it is from the top view.